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Simms Fishing Products

OUR MISSION IS TO INSPIRE THE WORLD TO FISH

Since 1980, Simms Fishing Products has done just that by reimagining what’s possible and crafting groundbreaking gear that’s built to fish harder and go farther.

And as fishing has advanced, so too has Simms NZ, with Manic Tackle Project becoming the Simms Australasian & pacific partner back in 2013. 

We see the world differently at Simms NZ, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild, illuminating expanses. Those views solidify our commitment to evolve for the sake of doing what we love.

Simms is where premier product executions align with our compassion for others. We prioritise people and a fishing culture that hinges on robust fisheries. These elements are all interconnected. 

And as we grow Simms in New Zealand and Australia, it’s vital that we stay connected and give back. So we show up, we challenge the status quo, we push for positive impact, and we hold ourselves accountable to higher standards. 

It’s a chosen path towards a simple conclusion: a life well fished. Which for us, means gear designed well.

And lives lived well.


Simms Fishing Products New Zealand
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Simms Artist T'sSimms Artist T's

Simms Artist T's

$49.99 NZD
Simms Tributary Sling PackSimms Tributary Sling Pack

Simms Tributary Sling Pack

Simms Flyweight PliersSimms Flyweight Pliers

Simms Flyweight Pliers

Simms Lightweight Baselayer BottomSimms Lightweight Baselayer Bottom

Simms Lightweight Baselayer Bottom

$99.99 NZD
Simms Lightweight Baselayer TopSimms Lightweight Baselayer Top

Simms Lightweight Baselayer Top

$99.99 NZD
Simms Fall Run HoodySimms Fall Run Hoody

Simms Fall Run Hoody

$299.99 NZD
Simms Gore-Tex Guide Sombrero

Simms Gore-Tex Guide Sombrero

$119.99 NZD
Simms Challenger Insulated Hat

Simms Challenger Insulated Hat

$99.99 NZD
Simms Rip Rap Canvas CapSimms Rip Rap Canvas Cap

Simms Rip Rap Canvas Cap

$44.99 NZD
Simms Small Trout Trucker

Simms Small Trout Trucker

$39.99 NZD
Simms ID TruckerSimms ID Trucker

Simms ID Trucker

$39.99 NZD
Simms Throwback TruckerSimms Throwback Trucker

Simms Throwback Trucker

$39.99 NZD
Simms Retro Patch TruckerSimms Retro Patch Trucker

Simms Retro Patch Trucker

$39.99 NZD
Simms Adventure TruckerSimms Adventure Trucker

Simms Adventure Trucker

$39.99 NZD
Simms NZ Patch TruckerSimms NZ Patch Trucker

Simms NZ Patch Trucker

$39.99 NZD
Simms Dockwear FlannelSimms Dockwear Flannel

Simms Dockwear Flannel

$139.99 NZD
Simms Prewett Shirt

Simms Prewett Shirt

$159.99 NZD
Simms CX Jacket Simms Small CX Woodland Camo

Simms CX Jacket

$799.99 NZD
Simms CX Flat Brim Cap Simms Black Simms CX Flat Brim Cap Simms Woodland Camo

Simms CX Flat Brim Cap

$39.99 NZD
Simms Thirsty Trout Keychain Simms Simms Orange Simms Thirsty Trout Keychain Simms Green

Simms Thirsty Trout Keychain

Simms Thirsty Tarpon Keychain Simms Slate Blue

Simms Thirsty Tarpon Keychain

Simms Field Repair KitSimms Field Repair Kit

Simms Field Repair Kit

Simms Retractor Simms

Simms Retractor

Simms Guide Lanyard Simms

Simms Guide Lanyard

Simms Tightlines Straps Simms

Simms Tightlines Straps

Simms Rod Cam Strap Simms

Simms Rod Cam Strap

Simms Guide Nipper Simms Simms Orange

Simms Guide Nipper

Simms Pro Nipper Simms Simms Orange Simms Pro Nipper Simms Pacific Blue

Simms Pro Nipper

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About this website

We are Manic Tackle Project, a business we created because we love to fish, which is probably why you’re here too. We are the exclusive distributor for the South Pacific of the world’s best technical fishing apparel and fly fishing brands. Within these pages you’ll find the products we carry, plus loads of information on how to improve your angling skills, the next adventure to plan or just some fun stuff that you may find entertaining to get you through your day. We’d love you to support your local dealer, or if you want to shop the full Simms clothing collection then we’ve got you covered, literally.

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