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The winner will be drawn July 1st 2022 and notified by email.

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Primal Rod Co

Fly fishing is inherently a Primal pursuit.

The hunting of the prey, the thrill of the stalk, the unsaid battle that commences once your quarry is hooked. It’s our connection to the outdoors, it’s guttural, and it’s within. 

Our deep connection with fly fishing has shaped the tools, and our base instincts drive the passion that goes into creating Primal fly rods. Primal Rod Co evolved because we saw there was a space to be filled and a we had a relentless drive to create the solution.

The brief was simple. Create a fly rod that possesses soul, looks amazing, performs even better, and feels light in hand. And most importantly, at a price that is accessible to all.

Not designed by product developers in lab coats, Primal fly rods are the tangible results of decades of hard earned fly fishing expertise. If you could catch fly fishing lightning in a bottle, this is it.

That’s what makes Primal different.

 INSTINCTIVE PERFORMANCE, DEFINITIVE STYLE


Primal Rod Co
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Primal RAW Freshwater Rods Primal

Primal RAW Freshwater Rods

Primal BOLD Freshwater Fly Rod

Primal BOLD Freshwater Fly Rod

Primal STASH Travel Rod

Primal STASH Travel Rod

Primal WILD Youth Freshwater Rod

Primal WILD Youth Freshwater Rod

Primal MEGA Saltwater Rods Primal

Primal MEGA Saltwater Rods

Primal ZONE Euro Nymph Fly Rods Primal

Primal ZONE Euro Nymph Fly Rods

Primal CONTACT Euro Nymph Fly Rods

Primal CONTACT Euro Nymph Fly Rods

Primal RUN Two Handed Fly Rods Primal

Primal RUN Two Handed Fly Rods

Primal RHYTHM Two Handed Fly Rod

Primal RHYTHM Two Handed Fly Rod

Primal Street Trucker CapsPrimal Street Trucker Caps

Primal Street Trucker Caps

$34.99 NZD
Primal Low Down CapsPrimal Low Down Caps

Primal Low Down Caps

$34.99 NZD
Primal Layback Trucker CapPrimal Layback Trucker Cap

Primal Layback Trucker Cap

Primal Layback Trucker Hat

Primal Layback Trucker Hat

Primal Performance CapPrimal Performance Cap

Primal Performance Cap

About this website

We are Manic Tackle Project, a business we created because we love to fish, which is probably why you’re here too. We are the exclusive distributor for the South Pacific of the world’s best technical fishing apparel and fly fishing brands. Within these pages you’ll find the products we carry, plus loads of information on how to improve your angling skills, the next adventure to plan or just some fun stuff that you may find entertaining to get you through your day. We’d love you to support your local dealer, or if you want to shop the full Simms clothing collection then we’ve got you covered, literally.

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