Since 1980, Simms Fishing Products has done just that by reimagining what’s possible and crafting groundbreaking gear that’s built to fish harder and go farther. There is no other name as synonymous with fly fishing than Simms.

And as fly fishing has advanced, so too has Simms NZ, with Manic Tackle Project becoming the Simms Australasian & Pacific partner back in 2013. 

We see the world differently at Simms NZ, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild, illuminating expanses. Those views solidify our commitment to evolve for the sake of doing what we love.

Simms is where premier product executions align with our compassion for others. We prioritise people and a fishing culture that hinges on robust fisheries. These elements are all interconnected. 

And as we grow Simms in New Zealand and Australia, it’s vital that we stay connected and give back. So we show up, we challenge the status quo, we push for positive impact, and we hold ourselves accountable to higher standards. 

It’s a chosen path towards a simple conclusion: a life well fished. Which for us, means gear designed well.

And lives lived well.

OUR MISSION IS TO INSPIRE THE WORLD TO FISH