It's quite a process getting a fly from concept stage all the way through to being a commercial reality. To be fair creating the fly and getting them produced is the easy part, it gets a bit more involved when it comes time to take them all to market.
Recently Matt has been working on making it easier for you to find the Manic flies you're looking for when instore and he's documented the journey for us to share with you.
So just in case you were wondering, here it is!
Rene shoots A LOT of photos of flies:
The Design Monkey crops, chops and resizes all of the images for the website, catalogues and instore:
Matt's dog oversees the sorting of the fly cards:
The cards are sleeved ready for action:
Then Matt gets stuck in and populates the fly boxes with all of the pretty pictures and sizes:
Time for the product to be allocated:
And voila! A military like execution of a logistical nightmare is complete, a place for everything and everything in it's place.
Time for a beer aye, Matt?