Sunday Share - Simms hires Casey Sheahan as new CEO

By Chris Sharland 11/26/2017

In the world of heavy hitting hires it doesn't get much bigger than Casey Sheahan coming onboard at Simms as the new CEO. Big things ahead!

"Last week, Simms Fishing Products, best known for its waders, boots and extended fishing apparel, appointed outdoor industry veteran and lifelong angler Casey Sheahan as its CEO.

K.C. Walsh, majority owner and longtime President of Simms, became the company’s executive chairman.

Sheahan is best known as CEO of Patagonia from 2005 to 2014. Under his leadership the company tripled its profits and experienced significant growth. Also during that period, Patagonia launched their Common Threads Program, an industry-leading recycling program.

He has served many other roles in the industry, including president of Kelty, VP of marketing at Merrell, category marketing manager at Nike ACG and the editor/publisher at POWDER Magazine. Most recently, he was president of Keen.

Here, Sheahan talks about his passion for the sport of fishing, a wide array of growth opportunities he plans to pursue at Simms, and his commitment to conservation and driving more people to the sport of fishing."