Posts in Product Reviews

Salty Saturday - Fly Rods

Salty Saturday - Fly Rods

So, you’ve booked a trip to some exotic tropical location, and are now wondering what rods to bring to target your dream saltwater species? Given you’ve just spent a fair chunk of your hard earned on the.... Read more

by Darren Asquith on 06/15/2019
Friday Fly Day - Winter Flies Part Four: The Other Stuff

Friday Fly Day - Winter Flies Part Four: The Other Stuff

So winter isn’t just bling, bugs and bloody big bombs. In fact, many times fish just won’t eat the accepted winter bling and glo bugs no matter how many good presentations you put in front of them..... Read more

by Chris Dore on 06/14/2019
Techy Thursday - Jacob Freeman & the Simms Midstream Jacket

Techy Thursday - Jacob Freeman & the Simms Midstream Jacket

New for our 2019 winter collection is the new Simms Midstream Insulated Jacket. Prima Loft Gold insulation provides the highest warmth to weight ratio of any synthetic fill, and the Pertex face fabric provides high wind resistance and water repellence, and allows a rain shell to slide over with ease..... Read more

by Chris Dore on 05/30/2019
Salty Saturday - Travel Luggage

Salty Saturday - Travel Luggage

There are a few lucky people out there who live surrounded by endless flats, teeming with an abundance of willing saltwater species. For them, a quick look out the window will determine.... Read more

by Darren Asquith on 05/25/2019
Friday Fly Day - Winter Flies Pt 2: Getting Eggy

Friday Fly Day - Winter Flies Pt 2: Getting Eggy

Looking forward to winter, and into the now, last week we discussed what it takes to get down to where the fish are. This week we are talking eggs. Love or hate them I bet you fish them, so let’s take a look at what winter run trout want..... Read more

by Chris Dore on 05/17/2019
Techy Thursday - Sink Tip Refresher

Techy Thursday - Sink Tip Refresher

It’s that time again when many rivers are closing, and the cooler weather pushes fish into the depths. As they start to focus on other things in life and stay closer to home on the riverbed, it’s time to dust off your heavier gear to get your fly right down into their living room..... Read more

by Chris Dore on 05/16/2019
Salty Saturday - Clothing for the Flats

Salty Saturday - Clothing for the Flats

There are two things I need from my clothing when flats fishing. Comfort and protection from the elements. Let me walk you through the Simms range, and where each item fits in for me..... Read more

by Darren Asquith on 05/11/2019
Friday Fly Day - The Last Hustle

Friday Fly Day - The Last Hustle

When I look at the calendar year, the months of May and June signal the end of a solid season. It’s when my ‘river fitness’ is at its strongest physically and mentally, but I am also more exhausted than ever.... Read more

by Matt Tripet on 05/10/2019
Pure Fly NZ is now available OnDemand at TVNZ!

Pure Fly NZ is now available OnDemand at TVNZ!

Did you miss last weeks episode of Pure Fly NZ? Are you going to the in-laws tonight for dinner and are likely to miss tonight's ep too? Never fear, it's now free to air and OnDemand at TVNZ!.... Read more

by Chris Sharland on 05/08/2019
The New Airflo SuperFlo Range Is Coming

The New Airflo SuperFlo Range Is Coming

Hold onto your hats folks because big things are afoot with the new Airflo SuperFlo developments in fly line diameter, slickness, suppleness and flotation..... Read more

by Chris Sharland on 05/08/2019