Every angler puts a lot of thought into what he or she brings to the water.
We believe it is equally important to think about what is left there.
That is what fishing with a conscience is all about; ascribing value to the health of the water we fish. We develop our products with these values in mind and make sure they are safe for fish, fisheries, and fishermen, without ever compromising quality or performance.
By offering reusable and biodegradable weights and indicators we make sure lost tackle doesn't harm wildlife. Our floatants, sinkets and cleaners are solvent-free and consist of water-soluble components that perform without polluting the water. And our tying paints, cements and wax are non-toxic and odorless, to keep tying benches free from harmful fumes.
We will continue to develop products that help anglers protect the water they love while they are doing what they love.
Our products will always allow anglers to fish with a (clear) conscience.
Loon Outdoors' owners, Alan Peterson and Brett Zundel have dedicated themselves to ensuring that Loon remains true to its roots while continuing to innovate. Natives of the Northwest, Alan and Brett have a passion for the outdoors and the pursuits that take them there, whether that be fishing, skiing, hiking or surfing. This passion grows with every adventure, especially the adventure of introducing their families to the places and sports they love.
This passion grounds their belief in the importance of Loon's mission, and serves as the bedrock of Loon’s company culture.